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Customer Marketing Analytics

Customer marketing analytics

Innovation in customer marketing analytics means doing something differently, and improvement means doing something better; both practices consistently drive future technology investments. With customers holding businesses to higher and higher standards, companies must invest in the customer experience.

That’s where customer analytics with Zendesk Explore comes in.

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Analytics gives businesses the insights necessary to improve customer experiences. According to Gartner, “By 2018, 50% of agent interactions will be influenced by real-time analytics.” Organizations are diving deeper into customer insights in order to cultivate effortless customer experiences. With more data, you can explore things like: how a support interaction translates into a sale, how a marketing campaign drives education, or how a product update influences support outreach.

Que chercher

We believe analytics are the key to turning customer insight into action, and as strong supporters of innovation and improvement, our prescriptive dashboards from Zendesk Explore showcase the analyses that matter most for team operations and customer experience. The easy-to-use interface and interactive drill-ins surface valuable insights that our own customers ask for most.
  • See what they're really up to. Learn how your customers use your website, products, or support channels
  • Find out who's happy or not. Learn which customers are satisfied and which customers need extra TLC
  • The data is in the details. Bring together data from every step of that journey—and across every Zendesk product—so you can understand and improve their experience

Étapes suivantes

Come explore a marketing analytics solution that should make you smile.

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