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What if every service interaction had your best expert?

The next competitive advantage is making expertise available wherever it creates value.


Courtney Burry photo

Courtney Burry

Vice President of Product Marketing at Zendesk

Dernière mise à jour 10 octobre 2026

Graphic with the text expertise, now at scale

What if your team became dramatically more experienced without hiring another person?

Building expertise has always meant hiring exceptional people, investing in their development, and retaining them for as long as possible. That equation is changing.

Meet Specialized AI Agents. They arrive with the context of millions of customer interactions, deep industry expertise, and proven ways of achieving resolutions built in. They bring expertise to every interaction, making it possible to scale an organization's best knowledge far beyond individual experts.

Expertise can finally reach every interaction

Every business has specialists. But as businesses grow, the most experienced people become the busiest people. Valuable knowledge becomes concentrated in individuals, departments, or documents, making it difficult to deliver consistently at scale.

The real challenge has always been making expertise available whenever and wherever it's needed.

Specialized AI Agents extend expertise far beyond individual experts, through two complementary Agent types. Industry Agents bring expertise to common, high-value customer scenarios, while Custom Agents extend that expertise to the unique policies, workflows, knowledge, and systems that make every business different.

Together, specialized AI Agents collaborate with one another, and the systems where work happens, bring in a person when needed, to move customer requests toward a best-possible outcome. This makes a new operating model possible—one where an organization's best expertise are available in every interaction.

We call this the autonomous service workforce. It's a workforce because these agents become teammates with defined roles, responsibilities, and areas of expertise alongside human employees. Like any high-performing team, it's built around specialists. Human experts focus on judgment, creativity, and empathy, while Specialized AI Agents handle routine, repeatable, and highly specialized work independently within clear goals and guardrails. 

Organizations have always built competitive advantage by accumulating expertise. Specialized AI Agents make it possible to scale that expertise across every customer interaction. For organizations pursuing an AI-first strategy, that ability becomes a lasting competitive advantage. 

Organizations are already putting this model into practice. Customers have run more than 1 million Custom Agent executions within seven weeks of launch, with some seeing automated resolution rates increase by 10% after deployment.

Customers experience expertise—not your org chart

Customers never see your org chart. They don't know which employee has twenty years of experience or which department owns a particular process. They simply expect every interaction to be accurate and consistent.

When expertise becomes available across every interaction, customers experience the difference.

  • More consistent answers and outcomes.

  • Faster support without unnecessary handoffs.

  • When a human is looped in, they have context to solve the problem.

Customers aren't experiencing the AI of a business. They're experiencing a brand. Whether an answer comes from a seasoned specialist, a newly hired employee, or a Specialized AI Agent, customers judge the experience the same way: Was it accurate? Did it solve my problem? When expertise is consistently available, every interaction reflects the organization's best thinking. The result is stronger trust, greater confidence, and service experiences that strengthen every customer relationship.

Image with text 76% of CX leaders  say siloed or  hard-to-access  data is their biggest barrier  to scaling  AI agents

Leaders need a new strategy for expertise

Hiring exceptional people, investing in their development, and retaining them will always matter. Those priorities remain essential. Leaders now need to think differently about where expertise lives, how it's shared, and how it continuously improves across both human and AI teammates. Specialized AI Agents need access to the business context that allows them to contribute effectively.

That starts with making expertise accessible. Today, 76% of CX leaders say siloed or hard-to-access data is their biggest barrier to scaling AI agents, underscoring a simple reality: expertise only creates value when it can be accessed and applied.

For leaders, this requires a shift in thinking. Expertise is no longer something to build once and protect inside individual teams. It's something to continuously capture, improve, and distribute across the organization so every customer interaction benefits from what the business knows best.

The next leadership challenge is making expertise available whenever and wherever it's needed. Because every customer deserves the benefit of your organization's best expertise.

Courtney Burry photo

Courtney Burry

Vice President of Product Marketing at Zendesk

Courtney is the Vice President of Product Marketing at Zendesk. She has worked in product and technical marketing roles for close to 30 years across a range of startups and Fortune 500 companies including National Semiconductor, VMware and Collibra. Prior to joining Zendesk, she was at Amplitude and spent three years leading product marketing, customer marketing and partner marketing. She loves building businesses and developing teams. She is also an avid vibe-coder and is incredibly passionate about AI.

Originally from Canada, Courtney is currently living in the Bay Area. She has also spent time living and working in Japan, Holland, the Philippines and New York.