How to use sales psychology to increase lead conversion rates
To increase your lead conversion rate, you need to understand how consumer biases play out in day-to-day sales interactions, along with how to spin them in your favor.
8 ways to effectively manage your customer data
Managing customer data is a hot topic. According to one report, consumer data is now the world’s most valuable resource—“the oil of the digital era”—and needs to be treated and safeguarded as such. Failing to do so can result in serious damage. Consider the ride-hailing service Uber. The company experienced a data breach in 2016 […]
Sales pipeline management: A 7-step plan
The basic idea of sales pipeline management is to estimate the upcoming sales you’re aiming to close. Without proper pipeline management, you could be missing profitable opportunities. Do you know how many qualified leads are actually converting? Have you overlooked deals that are now lost? How many deals are actually worth pursuing? Over time, poor […]