Talk is cheap. That old adage is never more true than when you’re talking about trust. Customers need something deeper than words to trust a business—and trust simply will not happen if your customers sense lip service. What’s more, some experts say that consumer trust is at an all-time low.
Savvy companies are not only capable of creating solid relationships with customers, but they also know it doesn’t have to take years and years.
Forrester’s report, How To Build Customer Trust Faster: Why and How To Use The Customer Experience To Earn Customer Trust (June 12, 2017), delivers actionable strategies for helping your business understand and translate the mechanics of trust into meaningful long-term relationships.
Key findings include:
• The importance of understanding where your customer is coming from
• Why you should address trust issues throughout the customer journey
• How consistency with customers can build trust
Forrester’s June 2017 report, "How To Build Customer Trust Faster: Why and How To Use The Customer Experience To Earn Customer Trust", is no longer available for complimentary download. See below for more great insights from Forrester:
Rapport Magic Quadrant 2017
de Gartner consacré aux centres CRM d’engagement client