The McRib’s Manipulative Ways

December 2, 2010

McDonald's McRib Sandwich Did you, in spite of that pre-New Year’s resolution to swear off fast food, swing by McDonald’s recently to grab a McRib before they’re gone? Because you haven’t had one in so long and the saucy greasy slab o’ pork is only back for a LIMITED TIME? According to this article in the LA Times, that’s exactly what McDonald’s wants you to do by creating “artificial scarcity” – increasing demand while limiting supply. But, if you really can’t wait until the next time McRib is back, it’s good to know that in Germany, sauce slurpers can get their McRib on year round.

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